电子商务是否有发展前景将来就业怎样

首先，一个行业的发展前景要考虑的因素有很多。在一定程度上，严格来说，电商并不是一个行业，而是一个平台或是一个资源。通过百度，行业的概念是指从事国民经济中同性质的生产或其他经济社会的经营单位或者个体的组织结构体系。电商也有很多的形式，比如淘宝、京东，很多人可以入驻进去，为那些想要做电商提供一个平台和流量资源。还有微信的社交平台，新兴出一批微商和代购人员，微信的社交平台也为这些提供了平台和资源。所以电商并不是一个行业，而是一个平台和资源。

电商卖的东西很多，服饰类、化妆品类、食品类、电器类等等，其实这才是行业细分，所以不能单独的去说电商行业。服饰现在竞争力较大，所以这个行业前景不太大，就看运营如何来运营，而我们新出的一些产业，服务行业和养生系列的行业前景是很大的。现在的宠物用品市场却很大，不管是线上还是线下。行业发展前景好，不管是做线上还是线下，都会好，所以不能单独的去定义电商的这个行业发展前景。电商是现在这个社会给大众提供的最好的资源和平台。

目前主流的平台主要是传统电商平台，比如淘宝、京东、拼多多，还有就是社交类的电商平台，比如抖音、快手等

对于新手首先肯定要选择门槛比较低的平台，这样起步会容易一点，像京东、天猫入驻费就很高，对于新手来说，如果资金不是很充足的话不建议去做;

目前拼多多是一个比较火的平台，但是过去做的基本上都是在淘宝上做了很多年的，还有就是去处理尾货的，大家也都了解拼多多基本上都是一些低价产品，打价格战，对于新手来说，竞争环境过于恶劣，是不太建议去做的;

剩下就是淘宝，这个平台发展到现在，规则也比较完善，市场的包容性也很强，低端、中高端都有，用户信赖度也比较高，如果从淘宝入手，也更能掌握一些电商的核心玩法，后期想做其他平台也会容易一点。

所以传统电商平台来看，选择淘宝会更好一点

社交类平台的潜力是很好的，目前也处于爆发期，就抖音来说，2020年带货成交额超5000亿，是2019年的三倍多，还有更多的机会等待挖掘

但是社交电商的门槛相对来说也会高一点，不是所有人都适合做，什么样的人适合做呢

和传统电商可以选择网上的批发网站相比，社交电商更需求一手货源。

首先相对于大主播有固定的合作方，一些小卖家没有经验和带货基础是很难谈合作的，而淘宝联盟、精选联盟这些高佣平台也没有那么好做，价格没有什么优势，利润空间也很小，所以不建议选择。

而且就直播带货来说，货源的稳定性也很重要，这些平台的库存，包括发货时间、售后等都是不可以把握的，一旦直播间爆了，库存跟不上，就是一个很大的问题，直播带货最重要的就是口碑。

虽然传统电商也会烧直通车，但是只要一个款爆了，权重上去，后面即使不推广的销量也是比较稳定的。

而社交电商对流量需求更大一些，我见过不少卖家都是靠信息流推广砸钱硬堆上去的，多的一天就能烧个几十万，只要投入产出比可以，有多少砸多少，所以你没有充足的资金，这种玩法你是玩不了的。

一个好的主播对于社交电商来说很重要，这也是社交电商的特性，但是好的主播并没有那么容易找，每天开直播的人很多，但是流水多的主播并不多，还是看主播的能力。

“美容”的英文：cosmetology

读法  英 [,kɒzmɪ'tɒlədʒɪ]  美 [,kɑzmə'tɑlədʒi]

固定搭配：

1、medical cosmetology 医学美容

2、Specialist cosmetology 专业美容

3、facial cosmetology 面部美容

4、cosmetology shop 美容美发店

示例：

It includes SPA, medical cosmetology, anti-ageing therapy, body check and preserves one's health etc

包括亚洲最大的SPA、医学美容、抗衰老综合治疗、体检、调理养生等。

cosmetology相关的词语：facial

读法  英 ['feɪʃl]  美 ['feɪʃl] 　 　

1、adj 脸部的；面部的

2、n 美容

短语：

1、facial recognition 面部识别；面孔识别

2、facial cleanser 洗面奶；洁面乳

3、facial tissue n 化妆纸

示例：

1、She had a facial at the beauty parlor

她在美容院做了一次美容。

2、I've made an appointment for a facial next week

我已经预约了下周去美容。

Ⅰ Introduction

The car wash will be based in China This area has a number of benefits in terms of the market that it will provide for the business Over 40% of households in the immediate neighborhood earn over ￥70,000 annually

Soap bubble will have 20% market share of the hand car wash business in the neighborhood by the end of year three, and it aims to convert a larger percentage of people away from machine car washes, which damage a car's finish Soap bubble will maintain a 95% gross profit margin and make 11% net profit margin after 12 months of operation

Sales Forecast

Sales Forecast

2003 2004 2005

Sales

Individuals ￥76,086 ￥123,033 ￥165,662

Businesses ￥6,431 ￥8,776 ￥9,988

Total Sales ￥82,517 ￥131,809 ￥175,650

Direct Cost of Sales 2003 2004 2005

Individuals ￥3,804 ￥6,152 ￥8,283

Businesses ￥322 ￥439 ￥499

Subtotal Direct Cost of Sales ￥4,126 ￥6,590 ￥8,783

ⅡProduct description

Soap bubble is a prominent hand car wash serving China community Soap bubble will be run by the prominent family The Song family has been serving the broad area with a car repair business and property development /management for over 30 years Song will be leveraging the incredible good will and brand recognition of the Song family name to quickly gain market penetration

Ⅲ Target market

A Market Demographics

The profile for Soap bubble' target customer consists of the following geographic, demographic, and behavior factors:

B Geographic

• The immediate geographic target is the city of China

• A 25 mile radius is in need of services, however, 87% of the business will be from a seven mile radius

• The total targeted population is just over 43,000

C Demographics

• Male: female- 63%: 37% The reason for this discrepancy in the male to female ratio is generally explained by the fact that men typically care more about their automobiles Men are more likely to spend money on their cars with accessories and are more likely to buy a car as a reward for some accomplishment as a treat for themselves Women tend to view cars more so as an object of utility Using this line of reasoning, women are more likely to use the automatic car wash as they are less concerned about preserving their "precious" car

• 40% of the households have an income exceeding ￥70,000

• 73% of the target population have an undergraduate degree, 39% have a graduate degree

D Behavior Factors

• 43% of the target customers lease their cars

• Individual and family image is personified by the type and condition of the automobile that they have

Ⅳ Competition analysis

There is one other hand car wash shop It is quite new and is trying to compete with automatic car washes by offering low prices However, it is not targeting the customers who seek quality cleaning

The customers who Soap bubble is targeting have their cars washed based on the quality of the job They do not mind spending a little more each week to have their car washed and waxed in order to keep the paint work in excellent shape The businesses of Soap bubble targets will be more cost conscious, so prices will be approximately 30% less for these customers to promote volume usage

Ⅵ Segment summary

Soap bubble segments its customers by a type of car ownership SR believes that the type of car that a person owns says volumes about their driving, and, therefore their car washing and detailing requirements

1 New car owners: Owners of newer cars are most likely to use a hand car washing service These owners take great pride in their cars and will bring them often to the wash and detail service The goal with these customers is to promote regular use of the wash and detail service The aim is to inform these customers that Soap bubble will keep their car looking as good as it did the day they drove it off the lot

2 Older luxury car owners: These people have either owned their high-end luxury cars for several years or are unable to afford the expense of a new luxury car but want the feel of relaxed driving Both of these groups want to keep their cars in the best shape possible Those who have bought second-hand cars will often spend main China hours in their cars and will place high importance on keeping their cars looking good These owners will bring their cars in for regular washes and occasional details

3 Sports car owners: These people are often younger or middle-aged men and will regard the look of their car as important They will also pride themselves on the look of their car and will have their car hand washed (at least) weekly These drivers will have an occasional detail, but will keep their cars so clean the detail will not be necessary very often

4 Lifetime owners: Most people of this area have owned their cars for more than five or six years, and is more likely to be women They are attached to their cars as friends and though it may be more sensible for them to purchase a new car, they will bring their car in for a wash occasionally, just when the car is dirty They like their cars to look presentable, and want to keep it in good shape but are not tied up in the look of their car For this reason, they will not have a detail carried out on their car unless they are selling it

5 Dealerships: There are five new and used car dealerships within three miles of the proposed location of Soap bubble These dealerships often use outside car wash services to detail their vehicles before they are put up for sale In addition, there are fifteen other car dealerships within a seven-mile radius of Soap bubble

6 Local businesses: Some local businesses have fleets of cars and small vans that must be kept clean to maintain their company image These businesses will be looking for a cost effective, efficient car washing service to perform this service, and will prefer to use a car wash service during the week rather than during weekends, like the general public

Ⅶ Promotion strategy

The single objective is to position Soap bubble as the premier automobile hand washing in the area, steady increasing market share The marketing strategy

will seek to first create customer awareness, develop a customer base, and work toward building customer loyalty

The message that SR will seek to communicate is that their hand washes are superior to the machine washed alternatives that can actually cause harm to cars This message will be communicated through several different methods The first method is the placement of advertisements in the local newspaper The local paper, The

Islander, is well read and will reach a high portion of the target market segment

The second method will be networking Song will leverage the equity already earned by his family from years of local business dealings The networking will be a good source of customers as Song's family has developed significant trust relationships with main China within their community

The last method of communication for SR's marketing pyramid is the use of coupons within The Islander The use of coupons will likely introduce people who are not yet familiar with Song's family to SR and the services that they offer

Ⅷ Financial statements

This section will offer a financial overview of Soap bubble as it relates to the marketing activities SR will address Break-even Analysis, sales forecasts, expense forecasts, and how they relate to the marketing effort

Break-even Analysis

The break-even analysis indicates that ￥9,122 is needed in monthly revenue to break-even

Break-even Analysis

Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even ￥7,508

Assumptions:

Average Percent Variable Cost 5%

Estimated Monthly Fixed Cost ￥7,500

Ⅸ Financial resource requirements

The business will be initially financed by a ￥30,000 investment by Song family and will finance growth through cash flow This will mean that the company will grow more slowly than it could, but it will ensure that Song retains control over the direction of the company In year three, it is hoped that the company will be able to open a second location It is envisioned that an outside loan or equity funding will be sought at that time

Sales are seasonal in this industry, tending to be higher in the warmer summer months, and to drop off in the winter However, SR will aim to flatten sales across the sales cycle by targeting segments that will want to keep their cars clean and looking good year round

Ⅹ Personnel requirements

Since car washing is a seasonal business, with business increasing in the warm summer months, and being busier on the weekends than during the week, Soap bubble will rely on both temporary and part-time help The company will hire one full-time car wash/detail specialist and one full-time car wash specialist when it opens for business Although it will rely on temporary and part-time help, quality will not be compromised, since all washers and detailers will receive thorough training The company will also hire an administrative assistant who will assist Song with paperwork and act as a receptionist

Personnel Plan

FY 2002 FY 2003 FY 2004

Owner ￥18,000 ￥30,000 ￥40,000

Car Washers ￥30,240 ￥43,312 ￥51,174

Admin/Sales ￥13,440 ￥15,000 ￥22,000

Total People 0 0 0

Total Payroll ￥61,680 ￥88,312 ￥113,174

Ⅺ Security issues

Soap bubble is still in the speculative stages as a start-up organization Its critical issues are:

• Continue to take a modest fiscal approach, expand at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to

• Build brand awareness, increasing the customer base and developing brand equity

• Establish Soap bubble as the premier hand car wash service provider in the East Meadow area

Weaknesses

• The need for reliance on outside investors

• The learning curve associated with entering an industry without direct prior experience

• The need to have a fairly constant volume of business to support the necessary service staff

Threats

• Future/ potential competition from a franchised firm

• A slump in the economy, reducing discretionary spending

• The perception that there is not a difference in quality between a hand and machine wash

Difficulties and Risks

• Problems generating visibility

• Overly aggressive and debilitating actions by competitors

Worst Case Risks May Include

• Determining that the business cannot support itself on an ongoing basis

• Having to liquidate equipment to cover liabilities

Ⅻ Marketing plan summary

Soap bubble will be providing customers with three services: exterior car washing, , interior cleaning, and detailing Soap bubble has no true competitors that are trying to offer a high quality service for a reasonable rate Most are trying to compete on price alone Soap bubble' ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage of

Soap bubble will target three main groups of customers: individual car owner and leasers, car dealerships, and local businesses The surrounding area is quite affluent, 40% of the residents earn over ￥70,000 a year Consequently, they have nice cars and want them to look nice There are five different car dealerships within a three-mile radius which will require car washing services for the various fleets Lastly, there are main China different local businesses that have company cars and that require clean appearances

The objectives for Soap bubble Car Wash and Detail Service are:

1 To be viewed as a premium car wash and detail service in East Meadow

2 Maintain a gross profit margin of over 95%

3 Maintain a net profit margin of 10-15%

4 Expand to two locations after third year of operation

The mission of Soapy Ride is to provide top-quality washing and detail service for luxury car owners in China, Soap bubble will work to keep employees satisfied in order to maintain impeccable customer service

beauty

['bju:ti]

n

美; 美丽

美人; 佳人

美貌

美的事物

优点; 好处

美景

the -ties of nature

大自然的美

a society beauty

交际花

beauty art

美容术; 化妆术

beauty contest

选美会

beauty wash

液质化妆品

beauty water

化妆香水

The beauty of this plan is its simplicity

简明扼要是这个计划的一大特点。

My hangover next day was a beauty

我第二天的宿醉(因饮酒过度而引起的头痛、恶心等)简直要了我的命。

继承用法

beauty-parlour

n

美容院

beauty-specialist

n

美容师; 美容专家

beauty-shopped

adj

[美俚]用美容术打扮起来的

beautysleep

n

午夜前的睡眠

beautyspot

n

痣

妇子搽饰在脸部的黑斑

风景区, 名胜

习惯用语

Sleeping B-

睡美人

That's the beauty of it

妙就妙在这里。

B-and the Beast

[谑]美人陪野兽; 美女伴拙夫。

B-is but skin-deep

[谚]美貌只是一层皮; 不能以貌取人。

特殊用法

active beauty

动美; 动态美

formal beauty

形态美

physical beauty

肉体美

pristine beauty

原始美

static beauty

静美; 静态美

名词 n

1美, 漂亮

He was struck with the beauty of scenery

他被美丽的景色迷住了。

2美人, 美的东西

She was a great beauty in her youth

她年轻时是个大美人。

3极好的榜样；典型的例子

4 好处；优点

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