帮忙翻译哈根达斯的文章-中译英

Häagen Dazs from Europe starting in 1989 to expensive than regular ice cream 5-10 times the price, we should On prices, Häagen Dazs There is no advantage at all. However, it adopted a unique marketing strategy, and quickly occupied the market, a top ice cream brand. Häagen Dazs Jingui implement its strategy. First, Häagen Dazs set up shop not in the ordinary flow Xining supermarkets and grocery stores, show their faces in public, and a bunch of cheap ice cream mix. Häagen Dazs leisure fashion shops are located in bustling section of the shop by shop layout designers carefully, strongly create elegant atmosphere, and sometimes, a flagship store layout will cost several million dollars.

Compared to other ice cream food, Häagen Dazs consumer groups to be much smaller. It is understood that the "Häagen Dazs almost do television advertising," the majority of ads are highly visual impact of the print ads, in particular some of the media release, lock those pyramid tip consumers. Moreover, as long as the cumulative consumer spending 500 yuan to fill in a small form can become their members, these members will be regularly sent to direct mail advertisements. Of course, customers were numerous verbal propaganda Häagen Dazs is a powerful weapon.

Häagen Dazs advertising words, there are always many creative ingenuity, so it is familiar with relish by the people.

☆ initial advertisements such as: "delicious Häagen Dazs, like gold in the 24-K 24K, Japan Kobe beef, in particular the original palm oil, and the ordinary mushroom truffles, and China's ceramics, Tiffany Africa …… 'ice cream areas' in the Need for. "

☆ "New York Times" to the domineering full advertising words: "a Rolls-Royce automobile, a Häagen Dazs ice cream."

☆ warmth of advertisements, such as: "Always in inadvertently, to bring you a most meticulous and considerate care."

☆ "love her, let her eat Häagen Dazs" This classic sensational advertisements to attract more numerous Häagen Dazs lovers become regulars. Love the product label affixed to Häagen Dazs has become an intelligence people's feelings and love Token witnesses.

Today, Häagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of more than 1 billion US dollars (about 8.28 billion yuan). Häagen Dazs deservedly become the world's most popular top ice cream brand. In the United States, Häagen Dazs market share of 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore, in Hong Kong for 5 per cent.

Determined to take the "Qugaohegua" line Häagen Dazs or won the majority of the customers follow, accurate positioning in the marketplace dedicated brand goals and dreams right to the use of markets, it is the real secret of success