absorption of costs 成本分配
accesibility 可进入性
accessory equipment markets 附属设备市场
account management policies 客户管理策略
Acer 宏基
acquisition new-product development strategy 新产品开发收购战略
activity-based costing 以活动为基础的成本系统
adaptability 适应性
adaptation to market variations 适应市场变化
adaptive positioning 适应性定位
additions to existing product lines 现有产品线的增加
adequate size 准确的大小/足够的规模
administered vertical marketing systems 管理式垂直营销系统
administrative relationships 管理关系
adopter categories 采购者的类型
adoption process 采购过程
advertising and market segmentation 广告与市场细分
advertising and sales promotion 广告和销售促进
advertising effects 广告效果
advertising ethics 广告伦理道德
advertising feedback 广告反馈
advertising frequency 广告频率
advertising media 广告媒体
advertising message 广告信息
advertising reach 广告接受人数
advertising source 广告信息来源
advertising 广告
aerobic enthusiasts 增氧健身运动爱好者
aesthetics 美感
affinity club 同族俱乐部
after tests 事后测试
agent middleman 代理商
agent/merchant middleman 代理中间商
allowance 折让
alteration 退换
AMA Code of Ethics 美国营销协会职业道德标准
Amazon.com 亚马逊公司
American Airlines 美国航空公司
American Express 美国运通
American Marketing Association 美国营销协会
Amoco 阿莫科（英国石油公司）
analysis of data 数据分析
analyzer strategy 分析者战略
Anderson 安达信
annual marketing plan 年度营销计划
annual requirement purchasing arrangement 年度采购需求计划
anticipatory positioning 预见性定位
anti-pollution legislation 反污染立法
anti-trust legislation 反托拉斯立法
Apple Computers 苹果电脑
area structure 地区结构
aspiration/expectation level 渴望/期望水平
aspirations of consumers 消费者渴望
assurance 保证
AT&T 美国电话电报公司
ATM (automatic teller machine) 银行自动柜员机
attitudes of consumers 消费者态度
attributes 属性
audiences 受众
auto repair 汽车维修
automation services 自动服务
automobile industry 汽车产业
autonomy 自主权
availability 可获得性/供货能力
avante guardian 前卫派
Avon 雅芳
awareness （产品）知晓度/知名度
B
baby boomers 婴儿潮出生的一代人
backward channels for recycling 回收的后向渠道
backward integration 后向垂直一体化
banner advertisements 横幅标语广告
bar codes 条形码
barter 实物交易
basic physical needs 基本生理需要
Bausch &Lomb 博士伦
BCG Grow-Share Matrix 波士顿增长-份额矩阵
before tests 事前测试
Behavior Scan Information Resources Inc. 行为扫描信息源公司
behavioural analysis 行为分析
behavioural hierarchies 行为层级
benchmarking 基准
benefit clusters 利益群体
benefits 利益
Benz 奔驰
billing 帐单
biological revolution 生物革命
birth rate 出生率
blanket purchase order 一揽子采购合同
blind-paired comparison testing 双盲比较测试
Blockbuster
blue collars 蓝领
BMW 宝马
Boeing 波音
bottom line 底线/盈亏一览结算线
brand awareness 品牌意识/认知
brand extensions 品牌扩展
brand loyalty 品牌忠诚度
brand mark 品牌标志
brand name 品牌名称
brand positioning 品牌定位
brand recognition 品牌识别
brand strategies 品牌战略
brand 品牌
branding strategy 品牌化战略
branding 品牌化
brand's equity 品牌的价值
break-even analysis 盈亏平衡分析
break-even volume 盈亏平衡产量
breath of product assortment 产品线的宽度
breath or diversity of product lines 产品线的宽度或多样性
bribery 贿赂
British Airways 英国航空公司
brokers 经纪人
budgeting 预算
bundle 捆绑
Bureau of Census 人口统计局
Burger King 汉堡王
busines strength rating 商业能力评分
business plan 商业计划
business position 经营地位
business sector 商业部门
business services markets 商业服务市场
business strategies 经营战略
business unit strategy 经营单位战略
Business Week 《商业周刊》
buyback allowances 回购折让
buyback arrangements 产品返销
buyers' bargaining power 买方的讨价还价能力
buyers 采购者
buying behavior 购买行为
buying center 采购中心
buying inertia 购买惯性
buying intention 购买意图
buying offices 连锁商店的进货中心
buying power indes (BPI) 购买力指数
buying situation 采购情况/类型
buying task 采购任务
C
cable TV 有线电视
Cadillac 凯迪拉克
Campbell's Soup 金宝汤业公司
capital gains 资本收益
capital invested in product 产品投入资本
Carnival 嘉年华
cash cows 现金牛类
cash discounts 现金折扣
catalogue sales 目录销售
categorization of perception 感知分类
categorization 分门别类
Caterpillar Tractor 卡特皮勒公司
Cathay Airlines 国泰航空公司
CBS Records 唱片公司
CBS 哥伦比亚广播公司
centralization 集中化
chameleons/followers 变色龙/跟随者
channel alternatives 可选择的营销渠道
channel conflicts 渠道冲突
channel decisions 渠道决策
channel functions 渠道功能
channel institutions 渠道组织结构
channel management 渠道管理
channel objectives 渠道目标
channel of distribution 分销渠道
channel power 渠道权力
channel-control strategies 渠道控制战略
channel-design decisions 渠道设计决策
channel-management decisions 渠道管理决策
channels of communication 传播渠道
Charles Snow 查尔斯·斯诺
Cherokee 切诺基
chevrolet 雪佛莱
choice criteria 选择标准
Christian Dior 克里斯汀·迪奥（世界著名时装品牌）
Chrysler 克莱斯勒
Citi Corp 花旗银行
closing a sale 结束销售
clothing retailers 服装零售商
CNN 美国有线新闻网
co-branding 联合品牌
code of ethics （职业）道德标准
coercive power 强制权
cognitive dissonance 认识的不协调
Colgate-Palmolive 高露洁
collection of data 数据收集
collection 收款
co-marketing alliances 联合营销联盟
combination compensation plan 结合式薪酬方案
Comdex 计算机展销会
commercialization 商业化
commitment 承诺
communication channels 传播渠道
communication process 传播过程
communication 信息交流/沟通
communications media 传播媒体
company personnel 公司员工
Compaq 康柏
comparative advertisements 比较广告
comparison of brands 品牌比较
compensation deals 补偿处理
compensation plan 酬金方案
compensation/rewards 酬金/奖励
compensatory 补偿性的
competition and industry evolution 竞争和行业演变
competition-orientated pricing 竞争导向定价法
competitive advantage 竞争优势
competitive (supply-side) evolution 竞争（供方）演变
competitive factors 竞争因素
competitive intelligence 竞争情报/信息
competitive parity promotion budgeting 竞争均势促销预算法
competitive strategy 竞争战略
competitive strength 竞争优势/能力
competitor analysis 竞争者分析
complaint handling 投诉处理
component materials and parts markets 组成材料和零部件市场
computerized ordering 计算机化的订购
conclusive research 确定性研究
conditions of demand 需求情况
conflict and resolution strategies 冲突和解决战略
conformance to specifications 与规格一致
conformance 一致性
confrontation strategy 对抗战略
conjoint measurement 联合测度法
conjunctive model 联合模型
consumer decision-making 消费者（购买）决策
consumer goods channels 消费品分销渠道
Consumer Goods Pricing Act, USA 美国消费品定价法案
consumer goods 消费品
consumer markets 消费品市场
consumer needs 消费者需求
consumer packaged-goods firms 消费者包装食品公司
consumer promotion 消费者促销
consumer tests 消费者测试
consumer/household market 消费者/家庭市场
consumers' perceptions 消费者感知
consumption 消费
contests 竞赛
contingency planning 权变计划
contract construction 契约建筑业
contract manufacturing 契约制造业
contraction/strategic withdrawal strategy 收缩/战略性撤退战略
contractual entry modes 契约式进入模式
contractual vertical marketing systems 合约式垂直营销系统
contribution margin analysis 边际贡献（贡献毛利）分析
contributrion margin 边际贡献
control strategies 控制战略
convenience food stores 便利食品商店
convenience goods 便利品
convenience 服务的便利性
Cool Whip 清凉维普
co-operative advertising 合作性广告
co-ordination and conflict resolution 协调与冲突解决
co-production 合作生产
core benefit proposition (CBP) 核心利益方案/提议
corollary-data method 推定数据法
corporate HQ 公司总部
corporate scope 公司（经营）范围
corporate strategy 公司战略
corporate vertical marketing systems 公司式垂直营销系统
corporate/institutional advertising 团体/社会公共机构广告
corrective action 矫正行动
cost analysis 成本分析
cost effectiveness 成本有效性
cost leadership strategy 成本领先战略
cost of capital 资本成本
cost of goods sold (COGS) 产品销售成本
cost reductions 降低成本产品
cost-and-volume relationship 成本-数量关系
cost-oriented pricing 成本导向定价法
cost-plus/mark-up pricing 成本加成/溢价定价法
costs and benefits of marketing functions 营销职能的成本和效益
costs of competitors 竞争者成本
costs of distribution 分销成本
countertrade 对等贸易
coupons 优惠券
courtesy 礼貌
coverage of geographic market 地域性市场的范围
coverage of relevant retailers 相关零售商的销售范围
credibility 信誉
credit terms 信贷条款
critical assumptions 关键假设
cross-elasticity 交叉d性
customary pricing 习惯性定价法
customer analysis 顾客分析
customer contact 顾客接触
customer demand 顾客需求
customer intimacy 顾客亲密度
customer loyalty 顾客忠诚度
customer need 顾客需要
customer organization of sales force 按客户组织销售队伍
customer retention 顾客维系/保留
customer satisfaction 顾客满意度
customer segment pricing 顾客细分市场定价
customer service 顾客服务
customer-oriented pricing 顾客导向定价法
customers' perception 顾客感知
customers' preferences 顾客偏好
customers' price sensitivity 顾客的价格敏感度
customizing 定制
D
data collection 数据收集
data confidentiality 数据保密
data research 数据研究
data sources 数据来源
dealers 经销商
deceptive advertisements 欺骗性广告
deciders 决策者
declining markets 衰退市场
decoding 解码
defect rate 缺陷率
defender strategy 防御型战略
defensive new-product development strategy 防御性新产品开发战略
defensive positioning 防御性定位
delivery time 交付时间
delivery 配送
Dell Computers 戴尔计算机公司
Delta Airlines 三角洲航空公司
demand characteristics 需求特征
demand curve 需求曲线
demand-oriented pricing 需求导向定价法
demographic environment 人口统计环境
department stores 百货商店
dependability 可靠性
deregulation 放松管制
derived demand 衍生需求
descriptive research 描述性研究
design decisions 设计决策
desired percentage mark-up on retail 预期零售利润率
desired percentage return 预期回报率
determinant attributes 关键属性
determinants 决定因素
different responses 差别反应
differentiated defender strategy 差异化防御战略
differentiated marketing 差异化营销
differentiation over time 不同时间的差异
differentiation strategy 差异化战略
differentiation 差异化
diffusion of innovation theory 创新扩散理论
dimension 因素
dimensions of quality 质量维度
direct costing profitability analysis 直接成本盈利性分析
direct mail 直接邮寄
direct marketing via advertising media 通过广告媒体的直接营销
direct marketing 直接营销
direct product profitability (DPP) 直接产品盈利性/利润率
direct selling 直销
discount rate 贴现率
discount stores 折扣商店
discount 折扣
discount/premium price policies 折扣/溢价策略
discriminant analysis 差异分析法
discriminatory adjustments 歧视价格调整
discriminatory pricing adjustments 歧视定价调整
disjunctive model 分离模型
display space 陈列空间
disposable income 可支配收入
dissonance-attribution hierarchy 不和谐-归属层次结构
distribution channel designs 分销渠道设计
distribution channel objectives 分销渠道的目标
distribution channel 分销渠道
distribution decisions 分销决策
distribution policies 分销策略
distribution 分销
distributor/store (private lables) brands 分销商/私有品牌
distributors 分销商
diversification 多元化
divest 撤退
divest 出让
divestment or liquidation 收回投资或清算
dividend 红利
dogs 瘦狗类
domestic target marketing strategies 国内目标市场定位的营销战略
dropping products 放弃产品
dry cleaning 干洗
dual/two channel distribution systems 双重分销系统
duplication （媒体）重复
DuPont 杜邦公司
durability 耐用性
E
early vs late adoption 早期采购与后期采购
earnings per share 每股收益
economic and technological factors 经济技术因素
economic power 经济权
economies of scale 规模经济
education services 教育服务
effectiveness 有效性
efficiency 效率
Electrolux 伊莱克斯
emergency goods 急需品
Emerson Electric 爱默生电气
emotional appeals 情感诉求
empathy 移情作用
empirical evidence 经验性实例
empowerment 授权
encoding 编码
end use 最终使用
endorsement 赞同
engineering （产品）工程设计
entrepreneurial strategy 企业家战略
entry strategies 进入战略
environment and packaging disposal 环境与包装处理
environment factors 环境因素
environmental scanning 环境扫描/分析
environmental strategy 环境战略
establishment 机构
ethical audit （公司）伦理审计
ethics of marketing 营销伦理道德
ethnic composition 种族构成
European Community 欧共体
evaluation and reward systems 评估与奖励体系
evaluation and selection of supplier 评估和选择供应商
evaluation of alternatives 评估替代品/各种选择
evaluation of brands 品牌评估
event sponsorship 事件赞助
event 活动
everyday low-price (EDLP) 天天低价
evoked set 引发的组合
evolution of market 市场演变
exchange 交换
exclusive dealing 独家销售
exclusive distribution 独家分销
executive summary 执行摘要
exhibition media 展示广告媒体
existing market 现有市场
exit barriers 退出壁垒
expansion path 扩张途径
expectation measures （顾客）预期测度
expectations of customers 顾客期望
expected unit sales 预计产量
expected value 期望价值
experience curve 经验曲线
experimental research 实验性研究
expert power 专长权
exploratory research 探索性研究
export agents 出口代理（商）
export jobbers 出口批发商
export management company 出口管理公司
export merchants 出口贸易商
export 出口
exporting 出口商品
extended use strategy 扩大使用战略
extending volume growth 扩大市场份额
external data sources 外部数据来源
external environment 外部环境
extrapolation of past sales trends 过去销售趋势推测法
F
facilitating agencies 辅助/中介机构
factor analysis 因素分析法
fads 时尚
family branding 家族品牌
family life cycle 家庭生命周期
family structure 家庭结构
farm products 农产品
fast-moving consumer goods (FMCG) 快速变动的消费品
fear appeals 恐惧/顾虑诉求
features 特征
Federal Department Stores 联邦百货商店
Federal Trade Code （FTC) 联邦贸易法案
FedEx (Federal Express) 联邦快递
feedback data 反馈数据
field test marketing 实地市场测试
financing 融资
fisheries 渔业
fit and finish 结实度与外观
fixed costs 固定成本
fixed salary 固定工资
flanker strategy 侧翼进攻战略
flanker/fighting brand 战斗品牌
flanking and encirclement strategies 侧翼进攻与围堵战略
flat organizational structure 扁平的组织结构
FOB origin pricing FOB产地定价法
focus strategy 集中战略
followers 追随者
Ford 福特公司
foreign middlemen 国外中间商
forestry 林业
formalization 形式/规范化
formulate 制定
fortress/position-defence strategy 防御堡垒战略
Fortune 《财富》杂志
forward integration 向前一体化
franchise systems 特许系统
franchising 特许经营
free call numbers 免费电话号码
free goods 免费商品
freight-absorption pricing 免收运费定价法
fringe benefits 小额津贴
frontal attack strategy 正面进攻战略
full costing profitability analysis 全成本盈利性分析
full-service wholesalers 全方位服务的批发商
functional competencies and resource allocation 职能能力与资源分配
functional efficiency 职能效率
functional organization of sales force 按销售职能组织销售队伍
functional organizational structure 职能型组织结构
functional performance 功能性能
functional strategy 职能战略
G
games 比赛
gap 差距
gatekeepers 信息传递者
general behavioral descriptors 一般行为变量
General Electric (GE) 通用电气
General Foods Corporation 通用食品
general merchandise discount chains 大众商品折扣连锁店
General Motors 通用汽车
geodemographics 区域人口统计特征
geographic adjustments 地理调整
geographic distribution 地理分布
geographical organization of sales force 按地区组织销售队伍
Gillette 吉列剔须刀
global adjustments 全球调整
global elite consumer segment 全球精英消费品市场
global expansion 全球扩张
global marketing control 全球营销控制
global markets 全球市场
global niche strategy 全球机会战略
global standardization strategy 全球标准化战略
global teenage segment 全球青少年市场
globalization 全球化
global-market expansion 全球市场扩张
goals 总目标
going-rate/competitive parity pricing 竞争性平价定价法
goods producers 产品制造商
Goodyear 固特异轮胎
government agencies 政府机构
government buyers 政府采购者
government market 政府市场
government regulation 政府管制
greenhouse effect 温室效应
grey market 灰色市场
gross domestic product (GDP) 国内生产总值
gross margin 毛利
gross national product (GNP) 国民生产总值
gross profit 毛利
gross rating points (GRPs) 总级别指数
group/category product manager 类别产品经理
growing markets 成长市场
growth rate of market 市场增长率
growth stage of product life cycle 产品生命周期的成长阶段
growth-extension strategies 增长扩张战略
growth-market strategies for market leaders 市场领导者的市场增长战略
growth-market strategy 成长性市场战略
growth-market targeting strategy 成长性市场定位战略
guarantee/warranty 保证/担保
guarantees 保证
Gucci 古琦（世界著名时装品牌）
H
Haagen-Dazs 哈根达斯
hard technology 硬技术
Harvard Business Review 《哈佛商业评论》
harvest 收获
harvesting pricing 收获定价法
harvesting strategy 收获战略
health care 医疗保健
health maintenance organizations (HMOs) （美国）卫生保健组织
heavy buyer 大客户
Heileman Brewing Company
Heinz 亨氏食品
helpfulness 有益性
Henkel 汉高
Hertz 赫兹（美国汽车租赁巨头）
Hewlett-Packard 惠普公司
hierarchy of strategy 战略的层次
high margin/low-turnover retailers 高利润/低周转率的零售商
high market share global strategy 高市场份额全球战略
high-contact service system 高接触服务系统
high-involvement product 高参与产品
high-involvement purchase 高参与购买
hight market share 高市场份额战略
Hilton 希尔顿
Holiday Inns 假日旅馆
homogeneous market 同质市场
Honda 本田
household/family life cycle 家庭生命周期
household 家庭
hybrid technology 混合技术
I
IBM 国际商用机器
idea generation 创意的产生/生成
ideas for new products 新产品创意/构想
idea-screening process 创意筛选过程
identification of segments 识别细分市场
Illinois Tool Works 伊利诺斯工具厂
image pricing 形象定价
imitative positioning 模仿定位
imitative strategy 模仿战略
impact evaluation 影响评估
impersonal sources 非个人的信息来源
implementation and control of marketing programs
营销计划的执行和控制
implementation 实施
improvements in or revisions of existing products
现有产品的改良或修正
impulse buying 冲动购买
impulse goods 冲动购买品
incentives 激励
income 收入
increased penetration strategy 增加渗透战略
indirect costing profitability analysis 间接成本盈利性分析
individual brand 个别品牌
individual value 个人价值
industrial goods &services 工业产品和服务
industrial goods channels 工业品分销渠道
industry attractiveness 行业吸引力
industry attractiveness-business position matrix
行业吸引力-业务地位矩阵
industry dynamics 产业动态
industry evaluation 产业评估
industry evolution 产业演变
inelastic 缺乏价格d性
influencers 影响者
infocommunications industry 信息通信行业
infomercials 商业信息广告
information age 信息时代
information search 信息搜集
information technology 信息技术
information 信息
informative 告知性的
ingredient 成份
in-home personal interview 个人家庭访谈
in-house use tests 内部使用测试
innovation 创新
innovativen
The marketing strategy and terminal managementThe first part: regional market marketing strategies and team construction
This article
The core is the second-ranking marketing work
Marketing management, the most important is not the details, but find work work: why do we want to be engaged in the job? It for me, for I had contact with people who have any effect and meaning?
Fundamentally solved above two problems, and will help us effectively play its influence. Influence is leadership. Excellence, leadership, its decayed for magical drastic changes in the environment in the same vision calls for people to advance together.
Second, the investigation and analysis of the regional market
1) market potential evaluation
Responding to consumer condition analysis
Responding to competition condition analysis
Responding to industry analysis
Responding to enterprise resources analysis
2) regional markets combat panorama
Responding to analysis
Responding to set goals
Responding to make sales map
Responding to the market differentiation
Responding to take "the strategy" or "strategic" >fretting with competitors
Third, the regional market expansion and maintain
1) fast into the regional market
Responding to buildup "into"
Adopts "offensive" to enter
Adopts "with" enter
Adopts "contrarian" enter
Responding to regional market core strategy
2) regional market expansion strategy
Responding to the price as the leading occupy strategy
Responding to advertising for leading occupy strategy
Responding to channel for leading occupy strategy
Responding to service as the leading occupy strategy
Four, regional market channel strategy
Responding to the product sales
Responding to the channel
Responding to the dealer
Responding to the evaluation and management dealer
Responding to the contradiction between the different distributors
Responding to the contradiction between the direct and the dealer
Responding to channel sales team management
Responding to think - distributors that bigger is better? The more good?
Five, the establishment of regional sales team
Responding to the team composed: marketing director branch manager office manager (+ + + sales assistant to regional manager
Responding to become an excellent team leader
Responding to the efficient team
1 and 2, clear goal between members of mutual trust, members have relevant skills and able to complement 4, 5, the highly effective communication and loyalty, and has an excellent leader 7, have good internal and external support environment
Responding to the sales team selection
Responding to the sales team performance management
Responding to the sales team
The second part of the regional sales: big customer development and maintenance
Preface: big customer management and development of summary
What is responding to customer
Undoubtedly, buying big must be large customer, but the sales or profit as the only standard to determine the client is not comprehensive. From the overall and long-term consideration, client shall include the following:
1, with industry leading role of customer: no matter how much their purchases, will bring strong exemplary role.
2, the potential customers buy has sustained a: often, its value is not a large single small than.
Customer: with good credit, the company business clients of the risk is very low.
Responding to customer management development model and stage
Responding to regional operation model
A customer development and sales strategy:
After 1)
Responding to our sales of is what
Responding to our advantage is what
Responding to our shortcomings is what
Who is the second-ranking rivals
Responding to customer
Why would we choose adopts customer
2) will this walkover match
Responding to the integration of resources, establish advantage
Responding to lock objectives, will this walkover match
According to different customers, sales model
1) marketing mode decision enterprise success
Responding to the establishment of innovative thinking
Responding to focus cost control
Responding to a win-win situation
Responding to regard a long-term cooperation
Responding to customer experience. Outstanding
2) effective customer demand analysis and sales model
Responding to customer requirements
Responding to customer purchasing cost
Responding to customer's decision makers
Responding to customer purchase period
Responding to our competitors
Responding to customer characteristics and habits
Responding to the real demand of clients
Responding to how we meet customer
Third, according to the sales strategy of SPIN consultant
Adopts traditional sales leads and modern sales leads
Responding to questions? What is the SPIN
Adopts closed questions and open questions
Responding to questions to reinstate SPIN
Responding to questions SPIN attention 积分给我吧
Event Management事件管理
Event Planning 事件策划
Event事件、活动
Executing Phase 执行阶段
Execution 执行
Executive President 执行总裁
Fact Sheet资料（数字或其他材料）
FAQ 常见问题问答
Fashion Business时尚产业
Feature article 深度文章
Feature文章类型中的通讯
Finance Management财务管理
Financial Communications财经传播
Flyer 宣传单页
Follow-up跟进
Forum 论坛
GCG（Grand China） 大中国区
Glossary词汇表
Government Affairs政府事务
Government PR 政府公关
Government Relations政府关系
Govt （Government） 政府
Graphics图形文件
Greetings问候语
Health Care医疗保健
High Tech高科技
Hospital PR 医院公关
Human Resource Management人力资源管理
IMC (Integrated Marketing Communications)整合营传播
Implementation实施
Incentive Plan激励计划
Industry Participation行业参与
Initiating Phase 初始阶段
INPUTS Evaluation Tools输入级评估工具
Integration Management整合管理
Interactive PR 网上互动公关
Internal Magazine内部期刊
Internal Communications System内部传播系统
Internal Communications内部传播
Internal Film内部电影
Internal PR 内部公关
International PR国际公关
Internet Communications网络传播
Internet Media Communications 网媒传播
Interpersonal Communications人际传播
Interpreter翻译
Interview 专访或面试
Introduction Lantern宣传幻灯
Investor Relations投资者关系
Invitation Letter 邀请
IPR（Institute of Public Relations）英国公共关系协会
IPRA（International Public Relations Association）国际公共关系协会
Issue Diagnosis问题诊断
Issues Management问题管理
ISV （Individual Software Vendor）独立软件开发商
Job Evaluation绩效考核
Journalist记者
Key Media关键媒体
Key Messages 关键信息
Keynote Speaker主题演讲人
Keynote Speech主题演讲
LA（ Large Account） 大客户
LE （Large Enterprise）大客户
Leadership 领导者
Legal Duty法律义务
Life Cycle of the Products 产品生命周期
Lobby游说
Logo标识
Long Term Program长期项目
Lucky Draw 抽奖
Marcomm（Marketing Communications）营销传播
Market Analysis Report市场分析报告
Marketing Communications Mix营销传播组合
Marketing Communications营销传播
Marketing Strategy 市场营销战略
Marketshare 市场份额
Mass Media大众媒体
MB（Medium business） 中客户
MC（Master of Ceremonies）主持人
MC（Middle China）华中
MD（Managing Director） 董事总经理、执行董事
Media Assistant媒介助理
Media Analysis媒体分析
Media Communications Strategy媒体传播战略
Media Communications媒体传播
Media Coverage 媒体覆盖率
Media Director 媒介总监
Media Executive媒介代表、媒介主任
Media Inquiry媒体垂询
Media Kit媒体资料包
Media List媒体名单
Media Manager媒介经理
Media Monitor媒体监测
Media Relations媒介关系
Media Research媒体研究
Media Tour媒体拜访或媒体外出巡游
Media媒体
Meeting Agenda会议议程
Meeting Minutes 会议记录
Merchandise促销物品
Methodology方法论
MI (Mind Identity)企业理念识别
MI（Media Index)企业媒体声望指数
Mindshare 品牌影响力份额
Miscellaneous 杂费
Monthly Report月报
Multifunctional Task Force多职能任务小组
National Standards of the PR Professional Qualification国家公共关系职业资格标准
NC（North China）华北
NE （Northeast China）东北
Negative Report负面报道
New Product Launch新产品发布
News Clipping新闻剪报
News Release新闻发布
Newsletter通讯
No-profit PR 非营利机构公关
Norms of Excellent PR Management 卓越公共关系管理标准
NW（Northwest China）西北
Objective Diagnosis目标诊断
Offering 服务内容
On Site现场
Online Advertisement 线上广告
Online Communications线上传播
Online Marketing Communications 线上营销传播
Online media网络媒体
Online Roadshow 网上路演
Online Survey网上调查
OOP（Out-of-Pocket）杂费、日常工作发生的成本
Open-day Visits开放日参观
Opinion Leader舆论领袖
OUTCOMES Evaluation Tools输出级评估工具
OUTPUTS Evaluation Tools效果级评估工具
Outsourcing 外包
OV（One Voice）一个声音
Photo Library图片库
Planning Phase 策划阶段
Polish文案润色
POP (Point Of Purchase Advertising) 导购点广告
Positioning定位
Post Event 善后工作
Poster 海报
Postmortem 会后书面的简短总结报告
Postscript后记
PR Agency公关公司
PR Consulting Market公关顾问服务市场
AD Netwok 传统网络广告
PSP (Demand side platform) 需求平台
CPD (COST per Download) 成本每下载
CPM(cost per mille) 每千人成本
RTB （Real-Time BIdding) 实时竞价
Mobile ADN(Mobile Ad Network) APP内广告
DSP（Demand-Side Platform） 互联网广告
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