肯德基或麦当劳用英文的简介 简单点的

http://www.mcdonalds.com/corp/about.html

KFC, originally Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC has been a wholly owned subsidiary of Yum! Brands since 2002.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952. The company adopted the abbreviated form of its name in 1991.[2] Starting in April 2007, the company began using its original appellation of Kentucky Fried Chicken again for its signage, packaging and advertisements in the United States as part of a new corporate re-branding program[3][4] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1991 signage. Additionally, the company continues to use the abbreviation KFC freely in its advertising. Internationally the company is still known as KFC.

KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken KFC also offers a line of roasted chicken products, sides and desserts. Outside of North America, KFC offers beef based products such as burgers or kebabs, pork based products such as ribs and other regional fare. The popularity and novelty of KFC has led to the general formula of the fried chicken fast-food restaurant being copied by restaurant owners worldwide.

肯德基（Kentucky Fried Chicken），是来自美国的著名连锁快餐厅，世界上的第一家肯德基由桑德斯上校於1939年在肯塔基州路易斯维尔创建。主要出售炸鸡等食品，隶属於百胜。

截至2003年底，肯德基在世界各地开了12878家连锁店。

肯德基的经营理念是不断推出新的产品，或将以往销售产品重新包装，针对人们尝鲜的心态，从而获得利润。

肯德基与百事可乐结成了战略联盟，餐厅固定销售百事可乐公司提供的碳酸饮料（但在部份国家例外，如韩国肯德基就销售可口可乐）。

McDonald's...

Is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women.

Is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.

Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

Our rich history began with our founder, Ray Kroc. The strong foundation that he built continues today with McDonald's vision and the commitment of our talented executives to keep the shine on McDonald's arches for years to come. To read more about McDonald's history, vision and executives, click on their links in the left menu.

4P即为产品（product） 价格（price） 场所（place） 促销（promotion）麦当劳的愿景即成为全球最佳的顾客用餐场所及方式。产品方面：麦当劳会为顾客推出热而新鲜的产品，即MADE FOR YOU模式，中文名称是：为您而做。每位顾客在点餐后才会现做产品。以保证提供给顾客最新鲜的产品。产品统一模式：麦当劳所有的产品都会有相同的标准，这样可以保证你在每家麦当劳吃到的产品味道几乎是一致的。这是西餐的一个优点，不像中餐，会受到很多因素，比如菜系，个人口味等等的影响，西式快餐统一标准后即方便 *** 作，产品口味也具有一致性，不会出现不同的厨子做出的味道不一样的情况。价格方面：努力做到物有所值或者物超所值。比如现在推出的低价策略：6元早餐，超值午餐，6元小食这样超低价的服务，通过低价来吸引顾客，从而带进更多的新顾客。而且麦当劳执行物超所值的原则，当你光临餐厅的时候不仅会享受到麦当劳的产品，还会享受到它的服务，比如微笑，小朋友有礼物，定期带小朋友做游戏等等。场所：麦当劳为顾客提供最佳的场所，包括：清洁舒适的环境，微笑服务，还有接待员为顾客提供额外的服务，给小朋友送礼物等等。促销：促销是麦当劳需要100%执行的策略，每家餐厅的促销活动都是同时的。并且，麦当劳几乎每月都会有一个新的促销活动，这样频繁的促销会让顾客对麦当劳不断的有新鲜的感觉，从而吸引顾客不断的光临餐厅。

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