必备营销英语词汇总结

下面我为大家带来 商务英语 必备营销英语词汇 总结 ，欢迎大家学习!

　 　必备营销英语词汇总结：

buying task 采购任务

C cable TV 有线电视

Cadillac 凯迪拉克

Campbell's Soup 金宝汤业公司

capital gains 资本收益

capital invested in product 产品投入资本

Carnival 嘉年华

cash cows 现金牛类

cash discounts 现金折扣

catalogue sales 目录销售

categorization of perception 感知分类

categorization 分门别类

Caterpillar Tractor 卡特皮勒公司

Cathay Airlines 国泰航空公司

CBS Records 唱片公司

CBS 哥伦比亚广播公司

centralization 集中化

chameleons/followers 变色龙/跟随者

channel alternatives 可选择的营销 渠道

channel conflicts 渠道冲突

channel decisions 渠道决策

channel functions 渠道功能

channel institutions 渠道组织结构

channel management 渠道管理

channel objectives 渠道目标

channel of distribution 分销渠道

channel power 渠道权力

channel-control strategies 渠道控制战略

channel-design decisions 渠道设计决策

channel-management decisions 渠道管理决策

channels of communication 传播渠道

Charles Snow 查尔斯·斯诺

Cherokee 切诺基

chevrolet 雪佛莱

choice criteria 选择标准

Christian Dior 克里斯汀·迪奥(世界著名时装品牌)

Chrysler 克莱斯勒

Citi Corp 花旗银行

closing a sale 结束销售

clothing retailers 服装零售商

CNN 美国有线新闻网

co-branding 联合品牌

code of ethics (职业)道德标准

coercive power 强制权

cognitive dissonance 认识的不协调

Colgate-Palmolive 高露洁

collection of data 数据收集

collection 收款

co-marketing alliances 联合营销联盟

combination compensation plan 结合式薪酬方案

Comdex 计算机展销会

commercialization 商业化

commitment 承诺

communication channels 传播渠道

communication process 传播过程

communication 信息交流/沟通

communications media 传播媒体

company personnel 公司员工

Compaq 康柏

comparative advertisements 比较 广告

comparison of brands 品牌比较

compensation deals 补偿处理

compensation plan 酬金方案

compensation/rewards 酬金/奖励

compensatory 补偿性的

competition and industry evolution 竞争和行业演变

competition-orientated pricing 竞争导向定价法

competitive advantage 竞争优势

　 　必备营销英语词汇总结：

competitive (supply-side) evolution 竞争(供方)演变

competitive factors 竞争因素

competitive intelligence 竞争情报/信息

competitive parity promotion budgeting 竞争均势促销预算法

competitive strategy 竞争战略

competitive strength 竞争优势/能力

competitor analysis 竞争者分析

complaint handling 投诉处理

component materials and parts markets 组成材料和零部件市场

computerized ordering 计算机化的订购

conclusive research 确定性研究

conditions of demand 需求情况

conflict and resolution strategies 冲突和解决战略

conformance to specifications 与规格一致

conformance 一致性

confrontation strategy 对抗战略

conjoint measurement 联合测度法

conjunctive model 联合模型

consumer decision-making 消费者(购买)决策

consumer goods channels 消费品分销渠道

Consumer Goods Pricing Act, USA 美国消费品定价法案

consumer goods 消费品

consumer markets 消费品市场

consumer needs 消费者需求

consumer packaged-goods firms 消费者包装食品公司

consumer promotion 消费者促销

consumer tests 消费者测试

consumer/household market 消费者/家庭市场

consumers' perceptions 消费者感知

consumption 消费

contests 竞赛

contingency planning 权变计划

contract construction 契约建筑业

contract manufacturing 契约制造业

contraction/strategic withdrawal strategy 收缩/战略性撤退战略

contractual entry modes 契约式进入模式

contractual vertical marketing systems 合约式垂直营销系统

contribution margin analysis 边际贡献(贡献毛利)分析

contributrion margin 边际贡献

control strategies 控制战略

convenience food stores 便利食品商店

convenience goods 便利品

convenience 服务的便利性

Cool Whip 清凉维普

co-operative advertising 合作性广告

co-ordination and conflict resolution 协调与冲突解决

co-production 合作生产

core benefit proposition (CBP) 核心利益方案/提议

corollary-data method 推定数据法

corporate HQ 公司总部

corporate scope 公司(经营)范围

corporate strategy 公司战略

corporate vertical marketing systems 公司式垂直营销系统

corporate/institutional advertising 团体/社会公共机构广告

corrective action 矫正行动

cost analysis 成本分析

cost effectiveness 成本有效性

cost leadership strategy 成本领先战略

cost of capital 资本成本

cost of goods sold (COGS) 产品销售成本

cost reductions 降低成本产品

cost-and-volume relationship 成本-数量关系

cost-oriented pricing 成本导向定价法

cost-plus/mark-up pricing 成本加成/溢价定价法

costs and benefits of marketing functions 营销职能的成本和效益

costs of competitors 竞争者成本

costs of distribution 分销成本

countertrade 对等贸易

销售 Sale

（一）

Your T shirts can find a ready market in the eastern part of our country.

贵国的T恤在我国东部市场很畅销。

We all understand that Chinese slippers are very popular in your market on account of their superior quality and competitive price.

我们都知道中国拖鞋因价廉物美而畅销于你方市场。

This product has been a best seller for nearly one year.

该货成为畅销货已经将近1年了。

There is a good market for these articles.

这些商品畅销。

There is a poor market for these articles.

这些商品滞销。

There is no market for these articles.

这些商品无销路。

Your bicycles find a ready market here.

你们的自行车在此地销路很好。

They talked over at great length the matter of how to increase the sale of your products.

他们详细地讨论了怎样增加你方产品的销售。

Please furnish us with more information from time to time so that we may find outlets for our stationery.

由于对此货物的需求将不断增加，请提前补充货源。

They are doing their utmost to open up an outlet.

他们正在尽最大努力以打开销路。

Our demand for this product is steadily on the increase.

我们对该产品的需求正在稳步地增长。

We are sure that you can sell more this year according to the marketing conditions at your end.

根据你地的市场情况，我们确信今年你们有望销得更好。

Packing has a close bearing on sales.

包装对产品的销路有很大关系。

We are trying to find a market for this article.

我们正在努力为此项商品找销路。

We regret we cannot find any market for this article.

我们很抱歉不能为此项商品找到销路。

According to our experience, these handicrafts can find a ready market in Japan.

根据我们的经验，这些手工艺品在日本销路很好。

We can discuss further details when you have a thorough knowledge of the marketing possibilities of our products.

等你们全面了解我们产品销售可能性之后，我们再进一步细谈。

According to your estimate, what is the maximum annual turnover you could fulfill?

据你估计，你能完成的最大年销售量是多少呢？

The market situation is not known to us.

我们还不了解市场情况。

Your market still has great potential.

你们的市场仍有很大潜力。

There are only a few unsold pieces.

只有几件商品未售出。

Words and Phrases

salable 畅销的

popular 有销路的

find a market 销售

selling line 销路

trial sale, test sale, test market 试销

salable goods 畅销货

popular goods 快货

the best selling line (the best seller) 热门货

to find (have) a ready market 有销路，畅销

to have a strong footing in a market 很有销路

good market 畅销

poor(no) market 滞销

goods that sell well 畅销货

sell like wild fire 畅销，销得很快

（二）

Promoting the sale of your suits has proved successful.

推销你们的西装还很顺利。

There appear to be no difficulty in marketing these products.

在市场上推销这些产品似乎没有什么困难。

We learn that you have years of experience in pushing the sale of porcelain products.

我们得知你们在推销瓷器方面很有经验。

Meanwhile, we should like to know your plan to push the sale of our products.

同时，我们很想了解你方推销我们产品的计划。

You are experienced in promoting the sale of our craft paper.

你方在推销我们的牛皮纸方面很有经验。

I can assure you we've spared no effort and spent quite a sum of money in pushing the sales of your products.

我可以向你保证在推销你方产品时，我们从没放松努力，并且动用了大量的资金。

We've spared no effort in promoting the sale of your products.

我们为推销你们的产品是竭尽全力的。

Our salesmen have worked hard to push the sale of your products here, there and everywhere.

我们几个推销员努力工作，四处奔走。

Thanks for all the work you've done to promote the sale of our products.

感谢您为推销我们的产品所作的努力。

Words and Phrases

selling techniques 推销技术

selling and administrative expense 推销及管理费用

selling concept 推销观点

Additional Words and Phrases

selling 卖的；出售的；销路好的

sell 卖；销售；有销路

sales agent 代销人；销售代理商

sell at a bargain, sell at a profit 廉价出售

sell goods at a high figure 高价出售

sellers' market 卖方市场

buyers' market 买方市场

selling price 售价，时价

selling season 销售季节

marketing mix 销售综合方法，销售策略

marketing establishment 销售企业，销售公司

consumer media 销售方面的宣传工具

sales person 推销员，售货员（包括男、女）

salesman 售货员

saleslady, salesgirl, saleswoman （口语）女售货员

sales clerk 男（女）售货员（美国口语）

marketing managers 推销经理

market test 销售实验

dumping 倾销

sporadic dumping 偶尔倾销，非持久性倾销

predatory dumping 掠夺性倾销

International Dumping Code 国际反倾销法

marketing system 销售体系

a company's marketing program 一家公司的销售计划

sales promotion 促销

marketing strategies 销售策略

market segmentation 市场分割

selling cost 销售成本

selling expense 销售费用

selling operation 销售业务

selling profit 销售利润

sell in和sell out区别：即卖进和卖出。具体如下：

1、分销体系：

进入分销体系节点叫sell in， 即；出分销体系节点叫sell out， 即卖出。

2、sell

英 [sel]  美 [sel]

vt. 销售；推销；出卖；欺骗。

vi. 卖；出售；受欢迎；有销路。

n. 销售；失望；推销术。

词组短语：

sell oneself 出卖自己；自荐。

sell well 畅销；销路广。

sell out 卖完；卖光。

例句：

They sell all kinds of things.

他们出售各种各样的东西。

sell近义词

promote

英 [prəˈməʊt]  美 [prəˈmoʊt]

vt. （及物动词）促进；提升；推销；发扬。

vi. （不及物动词）成为王后或其他大于卒的子。

词组短语：

promote sales 促销；推销商品。

promote reform 促进改革。

例句：

Is it ethical to promote cigarettes through advertising?

通过广告推销香烟合乎道德吗？

---