有谁知道关于市场营销渠道研究的一些外文文献？求助！提供一些吧。

[1] 菲利普•科特勒, 郭碧翔. 市场营销的产生与发展[J]. 商业研究, 1985,(02)

[2] 雒永信. 搞好市场营销 促进经济发展[J]. 彭城职业大学学报, 1996,(04)

[3] 范丽亚. 如何强化市场营销[J]. 现代金融, 2004,(02)

[4] 张庆胜. 论市场营销中的亮点广告[J]. 金融与经济, 2005,(04)

[5] 叶文琴. 要区分广义推销和狭义推销[J]. 公关世界, 1996,(10)

[6] 周静. 说说市场营销与推销[J]. 新农业, 2001,(05)

[7] 奚中利. 浅议对市场营销的再认识[J]. 新疆金融, 2005,(03)

[8] 王利. [市场营销知识讲座二] 对市场营销的理解[J]. 改革与理论, 1996,(03)

[9] 连朝勃. 市场营销新观念[J]. 农机质量与监督, 1998,(01)

[10] 张明毅. 关于市场营销工作的几点思考[J]. 煤炭经济研究, 1999,(01)

[1] 罗国民. 中国市场营销发展趋势探索[J]. 南开管理评论, 2000,(02) .

[2] 苏文浩,潘城文,黄金铝,张敏. 中国市场营销理论发展的趋势探讨及其前瞻性分析[J]. 和田师范专科学校学报, 2006,(06) .

[3] 温凤雷. 市场营销发展新趋势探索[J]. 中国科技信息, 2005,(03) .

[4] 陈巍. 市场营销发展新趋势[J]. 市场研究, 2007,(09) .

[5] 孙巧霞. 市场营销的发展趋势[J]. 中国有色金属, 2006,(07) .

[6] 杨淑红. 浅析我国市场营销的现状及发展趋势[J]. 科技资讯, 2007,(12) .

[7] 肖创林. 浅谈市场营销的发展趋势[J]. 科技经济市场, 2006,(10) .

[8]市场营销十大趋势[J]. 农化新世纪, 2007,(03) .

[9] 白素杰,郭鹏. 浅谈新经济时代的五大营销理念[J]. 经济师, 2004,(11) .

[10] 郭小鹏. 新经济时代市场营销发展新趋势[J]. 现代焊接, 2007,(10) .

关于营销的参考文献

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营销的参考文献(一)

[1] 鲁慧. 渠道关系破坏性行为原因分析[J]. 现代商贸工业. 2013(04)

[2] 董维维，庄贵军. 营销渠道中人际关系到跨组织合作关系：人情的调节作用[J]. 预测. 2013(01)

[3] 蒋兆年. 关系型营销渠道模式对于营销效率的贡献[J]. 现代营销(学苑版). 2012(07)

[4] 杨富贵. 复合渠道模式的构建及其优化[J]. 商业时代. 2012(17)

[5] 叶松林. 保险营销渠道团队管理研究[J]. 对外经贸. 2012(05)

[6] 张秀云. 谈营销渠道冲突管理[J]. 企业家天地. 2012(02)

[7] 郭海沙. 营销渠道中间商价格竞争博弈分析[J]. 科技创业月刊. 2012(01)

[8] 肖康. 企业营销团队管理的问题探讨[J]. 东方企业文化. 2011(24)

[9] 姚荣. 1999~2008年中美欧太阳能热水器市场分析[J]. 能源研究与利用. 2011(06)

[10] 邵昶，蒋青云. 营销渠道理论的演进与渠道学习范式的提出[J]. 外国经济与管理. 2011(01)

[11] 易正伟. 客户关系管理理论体系的三大基石[J]. 经营与管理. 2011(01)

[12] 曾力，赵宏. 渠道冲突理论综述[J]. 企业家天地(理论版). 2010(10)

[13] 王佳佳. 营销渠道理论综述[J]. 现代商贸工业. 2010(21)

[14] 李薇. 现代营销渠道的整合与创新[J]. 新西部(下半月). 2010(04)

[15] 唐鸿. 营销渠道权力对渠道关系质量影响的实证分析[J]. 软科学. 2009(11)

[16] 陈文江. 营销渠道发展趋势分析和管理策略[J]. 市场论坛. 2009(03)

[17] 唐胜辉，陈海波. 论家电行业营销渠道创新[J]. 企业家天地. 2009(01)

[18] 于志成. 太阳能热水器行业营销渠道建设简析[J]. 家电科技. 2008(22)

[19] 周理民，刘伟. 新营销时代太阳能热水器渠道和经销商的嬗变[J]. 太阳能. 2008(06)

营销的参考文献(二)

[1] 鲁慧. 渠道关系破坏性行为原因分析[J]. 现代商贸工业. 2013(04)

[2] 董维维，庄贵军. 营销渠道中人际关系到跨组织合作关系：人情的`调节作用[J]. 预测. 2013(01)

[3] 蒋兆年. 关系型营销渠道模式对于营销效率的贡献[J]. 现代营销(学苑版). 2012(07)

[4] 杨富贵. 复合渠道模式的构建及其优化[J]. 商业时代. 2012(17)

[5] 叶松林. 保险营销渠道团队管理研究[J]. 对外经贸. 2012(05)

[6] 张秀云. 谈营销渠道冲突管理[J]. 企业家天地. 2012(02)

[7] 郭海沙. 营销渠道中间商价格竞争博弈分析[J]. 科技创业月刊. 2012(01)

[8] 肖康. 企业营销团队管理的问题探讨[J]. 东方企业文化. 2011(24)

[9] 姚荣. 1999~2008年中美欧太阳能热水器市场分析[J]. 能源研究与利用. 2011(06)

[10] 邵昶，蒋青云. 营销渠道理论的演进与渠道学习范式的提出[J]. 外国经济与管理. 2011(01)

[11] 易正伟. 客户关系管理理论体系的三大基石[J]. 经营与管理. 2011(01)

[12] 曾力，赵宏. 渠道冲突理论综述[J]. 企业家天地(理论版). 2010(10)

[13] 王佳佳. 营销渠道理论综述[J]. 现代商贸工业. 2010(21)

[14] 李薇. 现代营销渠道的整合与创新[J]. 新西部(下半月). 2010(04)

[15] 唐鸿. 营销渠道权力对渠道关系质量影响的实证分析[J]. 软科学. 2009(11)

[16] 陈文江. 营销渠道发展趋势分析和管理策略[J]. 市场论坛. 2009(03)

[17] 唐胜辉，陈海波. 论家电行业营销渠道创新[J]. 企业家天地. 2009(01)

[18] 于志成. 太阳能热水器行业营销渠道建设简析[J]. 家电科技. 2008(22)

[19] 周理民，刘伟. 新营销时代太阳能热水器渠道和经销商的嬗变[J]. 太阳能. 2008(06)

[20] 庄贵军，徐文，周筱莲. 关系营销导向对企业使用渠道权力的影响[J]. 管理科学学报. 2008(03)

[21] 范小军，陈宏民. 关系视角的营销渠道治理机制研究[J]. 软科学. 2007(03)

[22] 王涛. 基于组织生态理论的企业分销渠道模式选择研究[D]. 兰州大学 2009

[23] 侯铭海. 我国地暖建材行业分销渠道模式研究[D]. 山东大学 2009

[24] 姚振纲. 产品生命周期发展中和产品间的渠道模式研究[D]. 安徽大学 2004

[25] 陈青. 猎豹汽车分销渠道模式的探讨[D]. 湖南大学 2003

[26] 李璐. DC数码分销渠道的研究[D]. 西南财经大学 2011

[27] 李彦民. 我国手机市场现状与渠道模式研究[D]. 北京邮电大学 2010

[28] 淡美红. 宝塔山公司分销渠道模式研究[D]. 西北大学 2013

[29] 马文君. 我国国际货代企业网络渠道模式研究[D]. 山东大学 2009

[30] 李新华. 格力空调的分销渠道模式研究[D]. 西北大学 2004

[31] 夏军. 新医改下XX医药公司渠道模式创新探讨[D]. 电子科技大学 2011

wikipedia "marketing" 有非常多的连结

中英文都有

Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.

Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

Four Ps

Main article: Marketing mix

In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.

* Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

* Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetaryit can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.

* Placement (or distribution): refers to how the product gets to the customerfor example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

* Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company.

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