
Campaign of Dardanelles Strait
The purpose is to control campaigns dada Neil strait and the bosporus strait, occupy Constantinople (Istanbul, Turkey capital, forced Turkey with German joint war exit England and France tried to capture strategic before Russia very important these 2 channel The British navy secretary Winston Churchill is dada Neil strait proponents of battle
Initial plan regulation, the anglo-french joint fleet USES naval gunfire force successive destroy the army's coast, sweeping away and even the fortress gun, and highlights the torpedo strait marmara sea, conquered Constantinople soil jotham king That's the anglo-french allied command soil preparation dada Neil strait campaign, hence will Turkey after 1, article 2 army troops from the bosporus strait area transferred to dada Neil strait, make the fortress artillery and shore of artillery gun even increase the quantity to 199 door (including 150-355 mm gun 175 door), 10 way quasi-geoid torpedo disorder (375 mine), to enhance the channel coast defence In the dada Neil strait entrance outlying battery cross-strait configuration (26 gun), back door with intermediate battery (85), check on NaKa cannon regional configuration inside the tired battery (88 gun) Dada Neil strait builded positions along the deployed 1st army commander Germany Leon mann (von sanders admiral) the first three army troops, deployed this army south of the 15th army troops In 1915, mid-february the anglo-french combined fleet (commander, admiral) AD British card's rally in the north, island mulder Ross bay (battleship eleven ships, battleships cruiser 1 ship, light cruisers, destroyers four ships 16 ships, aircraft, submarine 7 ship transports 1 ship) Combined fleet of large diameter cannon aspects in the gun show than Turkish bank in the advantage (234-380 mm gun 92 door, 102-191 millimeter cannon 190 door), feb 19 began shelling peripheral battery Due to the army strong firepower counterattack, Britain and France combined fleet by implementing area shot, and is up to six hours of bombardment has little effect Then implement fire assault also did not work In order to achieve the goal, allied campaign rally in dada Neil strait joint fleet all forces (17 ship battleship, battleships cruisers, destroyers 1 ship 16 ships, aircraft transports 1 ship) into battle On March 18th, combined fleet admiral Saul baker in Germany next (card command put admiral has been replaced), to attempt to penetrate dada Neil strait, but still not successful
anglo-french expeditionary force in Alexander (north Africa) to the landing area ready to start work was exposed and the slowness of the progress, causes the enemy to determine campaign intention, and take measures to strengthen the dada Neil strait defense Turkey command established the first five army (6 divisions for profit, commander, Raman von sander, and then the general] 1 army in dada Neil strait fortification corps compiled in the organizational system April 25, LiuBing (AD man carried 81000 Allies, 178 gun) in the UK will command, began to Hamilton in southern California peninsula polly Cecilia bashir (main force) Deere bandylegged Thai peja Angle (,), KuM card auxiliary force, leroy Angle and fancies YangDong bay (forces) landed Enemy stubbornly resist, allied forces and auxiliary force major losses in the first two days battle took little 18,000 people, the deep 1 - assaults (15 kilometers), in order to expand the assaults, British command decided to implement second batch LiuBing landing AD Britain from local ZengDiao to Gary polly peninsula 127 million people about In early August, the army to 12 division From August 6 at night in SuFu pull bay implementation after landing (1 million), the anglo-french allied turn to attack August 10, the army (14 division) prevents the anglo-french allied attack
我入门的时候,买了一本乐剑锋的广告文案。感觉写得很靠谱,很详尽。如果你是刚开始入行的,建议看这本书开始。如果是基础的方法已经掌握了,建议看看增加19倍销售的广告创意法、奥美的观点、广告创意与广告文案、奥美广告创意52条法则、1001个广告法则。
推荐给你昨天我看到的一个老师推荐的很不错的书单,即使不做文案,这几本书想来对你的日常工作也是甚有帮助的
阿三老师推荐书单
阿三老师2000年入行做文案,现任灵智精实创意合伙人,第九课堂广告文案训练营核心讲师。原上海达彼思创意总监。推荐书单如下:
广告方面:
1《孙大伟的异想世界》
我敬重孙大伟先生,不只是因为他的敬业和专业,而是他的人生本身就是个大创意。这本书让我看到一个华文广告人的生活范本。
延伸阅读:孙大伟的《该生素质太差》、
2《创意之道》
全球32个顶尖创意人的代表作及创意心得。看五遍也不为过。
3 《Neil French》
Neil French作品的自选集,每个案例开篇都有一个简单的背景介绍。虽然French的广告风格与做人风格对于中国广告人来说不太“接地气”,但依然能给我们不少启发。
4《蔚蓝诡计》
乔治路易斯的广告生涯自述,有经历有案例,虽然发现套在自己身上并不合适,但是老让自己痴想:广告人做到这个份上,才叫TMD爽。
5《洞人心弦》
非常有诚意的一本书。作者虽然不像孙大伟、French、乔治路易斯在行文间那般恣意洒脱,但对人性的细腻洞察与对格局把握的大开大合,依然让人需仰视才见。
非广告方面:
纯粹个人爱好,对个人比较有影响的是沈从文的中短篇小说、余华的小说《活着》及《许三观卖血记》、阿乙的短篇小说、多多的诗、北岛的散文集(如《城门开》)、孙方友的笔记小说、乔叶的短篇小说、古龙的武侠小说、唐诗宋词等。
清晰地知道自己的文案目的。以“向前一小步,文明一大步”来说,这句“泛滥”在各个公共厕所的文案,目的是要提醒大家尿尿要向前一点,尿准了,不要漏了。
1、说人话
文案契机不要使用过于专业、偏僻、小众的词语。也就是说你使用的文字,必须是大众听得懂的,并且是好理解的。
2、简明扼要,少啰嗦
大家都觉得Apple文案写的很不错,简明扼要,一语中的。长文案会消耗用户太多的阅读时间,如果用户不是你的忠实用户或者有硬性需求,根本不会花过多的时间在你的文案之上,你写得再多都没有用。
3、少吹牛,吹大了会破
其实说句实在,大多数文案都是在吹牛。什么杯子连起来可绕地球多少圈,都是吹牛。所以后来便出现了各种绕地球体。
吹牛要建立在真实的基础上,不要弄虚作假。比如有一款减肥药,的确是有些作用,但是效果有限
4、转换立场,站在用户的角度考虑
告诉用户他能得到什么,而不是你有什么。与其说“我们能提供一流的服务”,不如说“你能拥有一流的服务”,人总是更关心自己。所以,尽量避免第一人称。
不要使用“你们,大家,用户们”等泛指词语,而应该使用“你、你、就是你”。用户在阅读你的文案时,永远都只有“你”而没有“你们”,你的文案在该特定的场景之下只为“你”服务,这样会让用户觉得你的产品是一对一的服务,更有针对性,这个逻辑和私人订制类似。
5、文案真实,普通,更贴近用户的情感。
情感化的文案,可以给用户亲切感,引起对方共鸣。可以尝试用你的生活或你了解到别人的生活来表达。如果什么感动了你,就很可能感动别人。在真正的白马王子出现之前,像王子一样好好保护她——奇美真彩色
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